STIGMA OUT

  Before 2014, Election duration in Taiwan had always been a chaos. It’s common to see candidates defaming each other and other countless irrational behaviors.

However, in the 2014 Taipei City Mayor Election, Taiwan, the opinions seemed different in young generations. We tried to objectively look at candidates from various parties. Thus, we utilized creative ways to discuss political activities, hoping that former election culture can be changed and Taiwan will be better.

My Role

This is an interdisciplinary group project. I played as a project leader in the group. My works include:

Contacted with media's interview and news report

Arranged the project development schedule and allocated different tasks to suitable teammates

Developed concepts and execute the producing process

Coordinated ideas from different backgrounds and visualize them

Produced the Commercial video, including animation making, filming, and post-producing. 

 
 

  1. We got limited of time to design this project from scratch due to the approaching election date. From concept brainstorming to  final product producing we only used less than three weeks.

  2. Lots of teenagers feel aloof to politics, however engage in society activities are critical. So, at that time, we wanted to design a product can help children and elders discuss about politics together in a relax condition.

Challenge

Final Design 

We came out with three versions of postcard in the end. Each one has a unique concept, including Positive competition attitude, Oppose media distortion, and Refuse to stigmatize. All three of them will only appear their real concept when the temperature is higher enough. As a result, the postcards are so fun that not only teenagers willing to buy but also adults,too. We sold more then one hundred postcards in 1day and also got a chance to meet with the mayor.

Research process

Target Users

Major / 20-40 years old people intend to change Taipei and create new

social values of Taiwan

Minor 40-60 years old citizens who want to pass on the opportunities to the next generation to open up new bureau

Research process

Brainstorming

At first, We simply wanted to make some harmless fun of politicians. But after several discussions, we decided the business to be product-oriented.


The products have to be "emphasizing on peace and rationality, enhancing positive energy among Taiwanese society" .

Research process

Design Guildline

1.Showing three main issues:

  • News reports are not always true.

  • A candidates is usually abused by not only other candidates but the publics. 

  • Always be positive toward election and politics.

 

2.Illustrating that political activities can be more creative rather than just mocking at the candidates.

Research process

Target object

We focused on postcards because this is one of the most common elements in campaigns. Also, the design of those promotional materials are often lack of aesthetics. 

 

In addition, we had a budget limit since that we decided to donate all the profit to a rural hospital.

Project Overview

 

“They always say time changes things, but you actually have to change them

yourself.”  ── Andy Warhol

 

This project was an amazing journey, just started by one little action, trying to do something can help the society. Moreover, lots of people supported this product. We sold 200 postcards just in one day. At the end, we met the mayor of  Taipei city and was reported by online news. This help me to  be more confident about my belief that, as a designer, I should not only design products but convey the right value to the Community.j In this project, we emphasized on peace and rationality, enhanced positive energy among Taiwanese society.

 
 

Sketch Discussion

After discussing, we decided temperature-detecting postcard as the final product. Eventually, there were 3 patterns which bring amazement..

Graphic Design

 
A. Positive competition:

We hope candidates bearing more positive attitude to Taipei mayoral election, supporting and encouraging each other. After all, we live on the same land and want to make Taiwan a better place.

Above
98.6F
Below
98.6F
 
B. Oppose media distortion:

People are often not aware of information being biased by medias. We think it’s important to pay more attention to distinguish what is true and what isn’t.

Above
98.6F
Below
98.6F
 
C. Refuse to stigmatize:

It’s common to see candidates irrationally discrediting each other during election campaign. However, in order to make a right choice, what citizens should really concentrate on are political views.

Above
98.6F
Below
98.6F
 

Material

Tryout

Produce process

 

Temperate-sensoring ink consists of four key elements, pigments, reagent, decolorized agent, and resin. Different concentration will determine the quality of final product.

So, before we sent the files to the printing factory, we made lots of prototypes by silk screen printing in order to preview the effect of temperate-sensoring ink in different conditions. 

Produce process

Printing

In order to print the 'Stigma Out' postcard, we have to first print the normal cards at one  printing factory. After that, we took the semi-finished goods to the specialize pringing factory to cover temperate-sensoring ink on them.

 

Business Model

Canvas

Key partners

Ke, Wen-Zhe office -

[He is the mayor of Taipei]

Introducing media for us.

Friends and classmates -

Promoting our postcard.

Key resources

  1. Printing factory:Blue Print Company

  2. Tempratre-sensoring ink:Dai Xing Printing Company

  3. Goods for building our vendor:Crew member's mom

Key activities

We sold lots of postcard in 2 certain campaigns for two reasons. First, the connection between the activities and story of our postcard is strong. Second, these activities gather lots of people who have the same faith of making Taiwan a better place together.

Customers' relationships

“Customers are also our partners on the same page.”

 

Through describing meanings of our postcards, we would like to enhance the customers’ recognition and set off  innovation waves. The purchase is no longer only a simple transaction behavior, but a step toward a brighter future.

Channels

Selling on Facebook

Media news such as ETtoday

Vending at C.K.S memorial hall

 

Future

The sum of business NTD$ 10275 ,while  the cost was NTD$ 18895( Including the try and error) . We lost some money, however, the belief of making election better is priceless.

Also, I think this valuable experience can apply in other countries, too. For example, when I saw the US president election last month, it was like the same situation had happened in my country. In conclusion, utilizing positive attitude to face politics is

basic knowledge, however people in everywhere still need a fun reminder to arise the benevolent inside their heart. 

© 2020 by Cheng-Hong Wang

drawing a concept